Mitch McCracken has been a Program Director, Music Director, Promotions Director and Research Director in addition to his radio show at radio stations in New Orleans, Florence (ALA), Las Vegas and El Paso in addition to his hometown of Memphis.
In that first job at FM100, he started to meet some of the most influential people in Memphis music. The first being Chips Moman at American Sound Studios (Elvis, The Box Tops, Dusty Springfield, Merrilee Rush, etc.) Chips allowed McCracken to watch some sessions when Billy Burnette was recording his first album there. He met and became friends with Tommy Cogbill, Reggie Young, and Bobby Wood AKA the Memphis Boys.
Some of the listeners who called into Mitch's show when he was at FM100 in Memphis were people he played on the air like Artist and Producer Don Nix, Louis Paul, a former member of the Guilloteens and Tony Joe White.
By the time he reached the age of 23 Mitch was working at WQLT in Florence, AL for the legendary Sam Phillips of Sun Records fame. He (McCracken) then returned home to Memphis and bought a national trade magazine called the Bob Hamilton and Friends Radio Report and changed the name to Radio Magazine.
After a short detour through New Orleans and WRNO, he landed back in Memphis at Fretone Records promoting “Disco Duck” by Rick Dees. Fretone was owned by Estelle Axton (The “AX” of STAX). He self-published his first (and only) book, Radio Daze in the summer of 2012. He sold roughly 500 copies and according to him, he "ran out of friends."
In 2013 he launched a show promoting Memphis music called Memphis Music InnerView, Memphis music history told from the inside by the people who made it on All Memphis Music.com, a Memphis internet radio station. That radio show is now a podcast.